Sponsored by Ane Halsboe-Jørgensen, Danish Minister of Taxation, the reform package aims to limit gambling ads with measures similar to other EU markets like the Netherlands and Bulgaria, including a whistle-to-whistle ban and public placement.
The most prominent change will introduce a time window within which gambling ads will be prohibited from airing on TV and streaming platforms during live sporting events, as well as ten minutes before and after the event.
“The reason why the ban will only apply to live transmissions is that it is only in that context that it is relevant to advertise gambling,” the proposal reads. “For example, it would not be relevant to place a bet during a sports match on, for example, the next yellow card if the match is transmitted late or after the match has ended.”
In-stadium promotions and sports sponso..
