The surge resulted in over 50 million interactions on social media platforms like Facebook, Instagram, and another unnamed platform.
In its seventh iteration, Safer Gambling Week, held from November 13 to 19, continued its mission to unite the gambling sector in emphasizing available resources for players. The focus remains on helping players manage their gambling activities, offering advice, and fostering discussions about safer gambling practices among friends and family.
Organised by the BGC, bacta and the Bingo Association, the initiative’s website received half a million visits during the week, several cross-party senior MPs and peers backed the campaign, and the UK Gambling Commission supported the event as well.
The more than 50 million impressions on social media for Safe..