The strategy, which was developed by independent consultant MRSB – contracted by the PEI Lotteries Commission – was created using five guiding principles, which are:
harm reduction;
accountability;
informed and healthy play;
equity and inclusion;
and supporting vibrant communities.
Citing an “entirely new era” where digital and online activity has been growing at “warp speed”, the new strategy will “chart a new course for gambling” in the province, according to Minister of Finance Jill Burridge.
Burridge, who is also Chair of the PEI Lotteries Commission, explained: “The gambling landscape has shifted considerably in the last fifteen years. This new strategy responds to emerging demands and provides a balanced approach, by ensuring those who want to gamble can do so in a safe and positive w..
