The Stoke-on-Trent-based firm will continue to leverage Rightlander’s platform and features to maintain compliance with various regulatory frameworks as regimes across the world continue to evolve.
Keeping track with regulatory changes and promoting responsible gambling has become a key area of focus for bet365. The company is active in multiple markets undergoing regulatory change such as the UK and Netherlands, with the Gambling Act review White Paper published in the former and a ban on advertising coming into force in the latter.
“We are excited to renew our contract with Rightlander,” said a bet365 spokesperson. “Their comprehensive compliance solution has become an integral part of our affiliate program.
“The extended partnership reinforces our commitment to responsible gambling and our dedication to pr..